Best Follow Up Practices

Reaching out is just the first step – following up is where the real progress happens.
Schools are busy, and emails often get buried under a mountain of admin work. A lack of response doesn’t mean they’re not interested – it just means we need to remind them (politely but persistently).

At the same time, tracking our outreach efforts is crucial.
If we’re not organized, we could end up emailing the same school multiple times or missing out on opportunities simply because no one followed up.

To keep everything organised and professional, we track all outreach efforts in a Notion page – so ensure that you have created one with your team.

Tips to Stay on Top:

✅ Always follow up – If you don’t get a response, don’t assume it’s a no.
Schools take time to process external opportunities, and a quick reminder email can make all the difference.

✅ Wait 3–5 days after the initial email – If they haven’t replied, send a friendly nudge.
(Example: “Just following up on my last email to see if this would be of interest to your students.”)

✅ After one week, send a second follow-up – If there’s still no response, send a slightly more direct follow-up.
Keep it short, polite, and make it easy for them to respond.

✅ If there’s still no response after two weeks, move on – Some schools just won’t be interested, and that’s okay.
Mark them as unresponsive and focus on other leads.

✅ Use multiple contact methods – If you originally emailed, try a phone call for the follow-up.
Some staff members respond better to calls than emails.

✅ Keep it casual, not pushy – We’re not selling a product—we’re offering a valuable opportunity for students.
Like you guys know how good our workshops are. The tone should always be polite, professional, and positive.