How to Email Schools Effectively

Emailing schools isn’t just about firing off a generic message and hoping for the best.
Teachers and school staff get flooded with emails daily, so the key is to stand out while keeping it professional and concise.

🔥 Best Practices for Emailing Schools:

Start with something attention–grabbing – The first thing they read should make them want to keep reading. This could be:

  • A GIF or sneak peek of our slides to instantly catch their eye
  • A direct connection to their school’s curriculum
    ("We noticed your school has a strong IT/Legal Studies program—this would be a great fit.")

Keep it concise and direct – Teachers are busy. A long-winded, boring email will get ignored. Get to the point quickly.

Make it easy for them – Schools won’t commit if they feel like it’s a hassle. Offer flexible dates, emphasize that the workshop is free, and let them know they can choose between online or in-person.

Include visuals when possible – Attaching a workshop poster or a sample slide makes it instantly more engaging than just a wall of text.

Reassure them – show we’re legit – Schools want to know they’re not wasting time. Mention our past successful workshops and the schools we’ve already worked with to build trust.

Offer a meeting – If they’re interested but not fully convinced, suggest a quick Zoom or in-person chat to go over the details and answer any questions.

Follow up, always – Most schools won’t respond to the first email. That doesn’t mean they’re not interested—they’re just busy. Following up politely but persistently increases your chances of getting a reply.

Refer to the how to email schools template here.